My name is Ava Roeg and I am a London based creative producer, art director, and graphic designer specialising in both print and digital design.

Over the years I have worked at both larger companies, and with smaller start ups. I have joined teams as a freelancer, as well as working full time as part of in-house teams, and even head of graphics and marketing most recently. I am most inspired by memorable visuals, and creating content that tells a cohesive story across all platforms and medias. My time freelancing has often seen me work on projects with quick turnarounds, and I thrive under pressure. With my mixed skill set I can think creatively, whilst being aware of any limiations a project could face, allowing me to work efficiently from concept to completion. I truly love branding, and translating ideas and concepts into an identity, and often geek out at my friends on shopping trips pointing out the brands or campaigns I admire.

I love imagery, beautiful photographs, paintings, and even social media content. This means I am constantly sourcing references and gathering mood boards of inspiration. Although, it isn’t only pretty images I am inspired by, I am a sucker for written words, video content, and the odd meme or two! I am truly passionate about creating beautiful editorial (in all its glorious forms) with clear purpose throughout. Although I am creative, I break the mould, as I am also very organised. Good organisation means I meet deadlines with ease and can delegate work well to a team.

The creative/organised synergy also means I could be editing images on photoshop or writing an article one minute and scheduling an email campaign or planning an e-com shoot the next minute without breaking a sweat!

Key skills

Adobe illustrator 

Adobe indesign

Adobe photoshop

Canva

Figma

Mail chimp / klaviyo

Shopify / magento / squarespace

Entry level CSS / HTML